Get up Close With the Latest in Customer Experience Management at Enterprise...
Think you know all about the range of OpenText Customer Experience offerings? Think you’ve seen it all at recent shows, or even at last year’s Enterprise World conference in Nashville? Think again....
View ArticleOpenText Experience Suite EP2 Release Brings Powerful Features to Build...
The existing set of OpenText™ Customer Experience Management solutions across Web Content Management, Digital Asset Management, Customer Communications Management, Workforce Optimizations, and...
View ArticleWant to Know What Your Peers are up to? – Join the Customer Conversations at...
Attending conferences like OpenText™ Enterprise World provide some of the best opportunities for you, and your company, to take your game to the next level. While we can do lots of research online and...
View ArticleProcess Automation Anchors the Delivery of Digital Customer Experiences
In this blog we welcome guest blogger Maureen Fleming, a Vice President at IDC, focused on middle tier technologies that enable new initiatives. By 2018, 71% of respondents to an IDC 2016 digital...
View ArticleMedia Management is Now Mission Critical to Providing an Engaging Customer...
In today’s customer-centric environment, digital media management is an imperative. The customer experience is becoming more visual every day with the rapid growth in the consumption of videos, the use...
View ArticleToronto reflections on Enterprise World 2017
The view from my hotel window across downtown Toronto was spectacular, but I didn’t get to enjoy it that often. Why? Because I was too busy having a great time at the OpenText™ Enterprise World...
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OpenText Experience Suite EP3 release further streamlines the customer journey
In our latest release, we’re making it easier than ever to create compelling and engaging experiences that will streamline the customer journey, and maximize your customer’s interactions with your...
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Publishing isn’t just for Publishers
Who is the largest publisher in the United States? McGraw-Hill? Time-Warner? Simon & Schuster? It’s not any of the names that you associated with traditional publishing. The largest publisher in...
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Applying Digital Asset Management to improve manufacturing operations
Let’s face it. Some sections of the manufacturing industries have been slow in adopting a customer-centric approach to their business. In fact, recent research from Industry Week and OpenText found...
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10 years, 5,000 customers and €1 billion
Most of us have started down the digitisation road in one form or another. We’re all moving at our own pace, depending on our organisation’s existing digital infrastructure, backlog of legacy data...
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The 4 key capabilities of DAM platforms for manufacturers
In my last blog, I took a look at Digital Asset Management (DAM) and how manufacturers can use this technology to take full advantage of the rich media being created within the supply chain. In this...
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Digital transformation in retail
Last month, Target announced its latest figures that showed a remarkable turnaround from the same time the year before. The company said that its digital investment was a big part of this success....
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Retail execution with SAP DAM
There’s a battle at your local shop that, as a consumer, you probably don’t know is happening. It affects the products and options available to you and what you buy. The battle is called retail...
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Experiences made easy in the cloud
In today’s cloud-first market, it’s essential to have cloud strategies that empower marketing, line of business users, and developers. At OpenText, the Customer Experience Management (CEM) team is...
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Why do user experience, intelligence and automation matter in the enterprise?
The life of a marketer can be exciting and inspiring. From major product launches to creating new collateral to attending conferences around the world, marketing and creative professionals get to do a...
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OpenText Media Management uses intelligence to improve the marketer’s life,...
Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s not enough to simply use video – video must be easily searchable,...
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Increased automation in OpenText Media Management delivers significant benefits
All marketers know that time is money. Whether you’re putting in a marketing request or scheduling media delivery, reducing the time it takes to complete each action can lead to significant cost and...
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Deployed in the cloud, OpenText Media Management delivers new features and...
Successful marketing departments know the value of the cloud. To succeed in today’s competitive, digital world, you need a Digital Asset Management (DAM) solution that keeps up with billions of...
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Better together – Digital media collaboration made simple
Marketers, we feel your pain. You’re constantly juggling multiple projects and deadlines, working with multiple people across different departments or external agencies, and navigating complex...
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How to beat the creative content crunch
With the demand for creative content to support an ever-increasing volume of campaigns and programs on the rise, marketers turn to digital asset management (DAM) solutions to address their creative...
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